A northern Door County station has changed format following a recent sale and is now playing the “Greatest Of All Time.”
WSBW/105.1 (Ephraim) goes by “The Goat” with a Variety Hits format. RadioInsight, which first reported the change, notes that the playlist extends from the 1950’s to recent hits.
WSBW and several stations serving southern Door County were recently sold to Mazur, LLC.
WSBW signed on in 2007 with Soft Oldies. It changed to Adult Contemporary in 2014 and later to Classic Country.
Northern Door County is a popular tourist destination served by many fringe signals, but few strong local signals.